The 'Pitcha This' project aimed to inspire and give strength to the Indigenous population by promoting positive images of Victorian Indigenous communities.

The project engaged with elders, young people and community members from six local communities to build and affirm ideas, promote skills and experiences for Indigenous people through the use of film, photography and digital storytelling.

The Six communities that participated in 'Pitcha This' were Gippsland, Swan Hill, Mullum Mullum Gathering Place, Heywood, the youth from Rumbalara Football Club and A.S.H.E (Academy of Sport, Health and Recreation) in Shepparton, and the Victorian Indigenous Youth Advisory Council.

'Pitcha This' is an innovative, cutting edge new view of Indigenous imagery that not only celebrates 'our being', identity, culture and land, but more importantly, directly refuted the constant negative portrayal of Indigenous people in today's Australian Media.

Over two hundred photograph's were exhibited at 'The Koori Heritage Trust' celebrating 50 Years of NAIDOC.

Sista Girl Productions partnered with the Australian Centre for the Moving Image (ACMI) delivered digital story telling workshops to each community, and assisted each community to produce their own digital stories. These digital stories allowed each participant to share their own personal stories using the powerful mediums of their voice and the rich familiar archive of image and memory that contribute to their lives. Over forty digital stories were produced by the communities.